The New Jersey Association of State Colleges and Universities (NJASCU) has named Jennifer Keyes-Maloney as its new executive director, effective April 8. With a distinguished career spanning more than 25 years in law, government, and higher education advocacy, Keyes-Maloney brings a wealth of experience and strategic leadership to her new role.

Keyes-Maloney joins NJASCU from The College of New Jersey (TCNJ), where she served as the associate vice president for government and community relations. During her tenure at TCNJ, Keyes-Maloney played a pivotal role in advancing the institution’s mission and fostering partnerships with government agencies and regional stakeholders. Notably, she spearheaded the launch of the Hydroponics Innovation Hub and successfully secured significant state grants to support the college’s initiatives.

“We are thrilled to welcome Jennifer Keyes-Maloney as the new executive director of NJASCU,” said AJ Sabath, chair of the NJASCU Board of Trustees. “Her extensive experience in government relations, coupled with her proven track record of advocacy and leadership, make her the ideal candidate to lead our association into the future.”

In her role as executive director, Keyes-Maloney will lead NJASCU in its mission to represent its seven member institutions, including developing and monitoring legislative proposals and educating policymakers about the sector and its collective value to the State and its residents.

Prior to her role at TCNJ, Keyes-Maloney held key positions within the New Jersey Department of Treasury, where she managed a large team across four different divisions, spearheaded major tax reforms, and helped establish a Public Private Partnership office. She began her career in public service at the Administrative Office of the Courts in the New Jersey Judiciary, where she served as a legislative liaison. From there, she transitioned to advocacy work in education policy at the New Jersey Principals and Supervisors Association.

“I am honored to join NJASCU and to have the opportunity to serve as Executive Director,” said Keyes-Maloney. “I am deeply committed to advancing the vital role of public higher education in New Jersey, especially as we continue to focus on policies that enhance access, affordability, and excellence. I look forward to collaborating with our member institutions to address the opportunities and challenges facing our higher education system.”

Keyes-Maloney holds a law degree from Rutgers University School of Law, Camden. She earned her bachelor’s degree in public administration and history from The College of New Jersey and currently serves as a councilperson for the Township of Ewing.

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